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Digital Marketing: Definition, Benefits & Strategies

How often do you go online? 6 hours in a day? 10 hours in a day? Or even 15 hours in a day?

In this era, online or digital activities are more often used by the entire world community to carry out their activities. Initially, it started from online chat communication, and until now many business figures have figured out metaverse in the online world.

This world also affects human lifestyles, including buying and selling activities online. You must have bought things online, seen the items which were originally a picture on your cell phones, and the items are already in front of you just in the next 2 or 3 days. You only need a few clicks, and the item will be in your hands.

This phenomenon indicates that the process of buying and selling online has become a habitual and easy thing for anyone to do. So, many sellers take advantage of this moment to market their stuff online. In other words, if you are an entrepreneur, you need to do online or digital marketing as the times change.

Do you understand enough what digital marketing is?

What is Digital Marketing?

digital-marketing-yezza-1Source: www.dreamstime.com

Digital marketing or online marketing refers to a sales activity that is marketed online. Things related to content creation, internet advertising, website building, and online store building, could be considered some of the digital marketing efforts. This also includes communication via text or multimedia messages.

When we talk about digital marketing practices, we are actually also talking about content creation, so our products or services are able to raise audience awareness. This is why digital marketing demands us to be creative and experts in multimedia.

In addition, this term generally has goals and strategies. It is not just about promoting your products or services. But, it is about “how” you promote your products or services. This is why the current brand has a special content team, such as content writers, graphic designers, content creators, and other divisions.

This phenomenon shows us that today’s market competition is not only “about good qualities and low prices”, but also about “how you increase audience awareness” of the presence of the products or services you offer.

After knowing the basic definitions and concepts of digital marketing, then how can digital marketing benefit you?

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Why do we need to do digital marketing?

In case you are still confused about whether you need to do digital marketing or not, here are the benefits that you will get through from digital marketing:

1. Digital Marketing reaches a larger audience

Digital marketing provides broad opportunities for sellers to promote their products. This is because digital marketing has many ways to reach potential customers extensively. For example, they can use social media, SEO, link building, etc.

If your traditional method can only market products in one region, this type of marketing can help market your products in more than five regions. Even people from the other island may reach your products easily.

Today, social media is the most powerful way for sellers to increase audience awareness. In this event, content creators play an important role in visualizing the products that you offer.

2. Easier to specify the target audience

If you do traditional marketing, such as putting an advertisement on billboards, newspapers, and television, you can’t control which audience is potentially attracted to your products. And these methods will need more effort to reach the potential customers that you need. However, digital marketing can specify your potential customer rapidly and easily.

If you do digital marketing, especially marketing on the internet, you can specify your potential audience instead of a larger audience. This is because the internet is able to target an audience based on their locations, preferences, ages, etc.

For example, Facebook has the ability to learn the age and location of its users which allows businesses to focus on people who are the most likely to buy their products. So, with digital marketing, your marketing activities are more effective to reach your goals rapidly.

3. Cost-effective

Did you know that it costs a lot of money to make advertisements on television and in newspapers? But, you don’t have to worry if you do digital marketing. Actually, for beginners, you can promote products on social media for free. You only need a signal and internet provider to go online.

Some companies even provide an affordable and effective online store building service. For example, Yezza is experienced in building an online store, less than 10 minutes process!

4. Easier communication

Now, we have the concept that the internet has an extraordinary ability to allow everyone involved in a certain communication. You just need to open a room chat, then text someone and ask what you are curious about.

This situation also affects how marketing works, especially in digital marketing practices. When potential customers are interested in your products, they just have to text you, so they are able to communicate what they want and need about your products.

This event is too easy instead of traditional marketing in which customers need to come directly to your location. That effort may take many costs for them. Digital marketing makes all possibilities come true.

5. Opportunity to compete with bigger brands

What if you have the opportunity to compete with bigger brands equally? On the other hand, your brand is still classified as a small brand. Will you take it?

Fortunately, digital marketing doesn’t see how big your brand is to compete in the online market. As long as your brand has good and interesting search engines and content, your brand will be easier to be chosen by potential customers. And also you can beat bigger brands. Fascinating, isn’t it?

6. Measurable

Have you ever seen or done advertisements in newspapers, billboards, television, and other mass media? What you see or do, is called traditional marketing to promote your products.

When you do traditional marketing, you can’t measure how many people see your advertisement on billboards, how many people turn the page of the newspaper where your products are on it, or how many people watch television shows.

Through digital marketing, you can measure how many people are interested in your products. If you are on social media, you can see the engagement of your products. And if you are on a website, you can see how many people click-ing your online store.

It’s just a piece of cake!

How to start digital marketing for your business?

After knowing the benefits, now are you interested in making your business go digital? If so, how do you do it?

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Here are some digital marketing strategies which you can do for your business:

1. Knowing basic digital marketing

As a beginner, the first step you can do is to understand the definition and types of digital marketing. You have known about the definition and concept of digital marketing itself. So, in the next one, you will know about the types or concepts.

Basically, digital marketing has several types you might be able to do in your business. The type or concepts of digital marketing is as follows:

– Search Engine Optimization (SEO)

– Pay-Per-Click

– Social Media Marketing

– Content Marketing

– Email Marketing

– Mobile Marketing

– Marketing Analytics

– Affiliate Marketing

In order to achieve your business goals, you don’t have to do all of the digital marketing types. You can choose several of those types which are related to your needs, abilities, and target audience.

2. Define your goals

“If you fail to plan, you plan to fail.: – Benjamin Franklin

This quote reminds us that planning is the important formula to reach our goals. But, can we plan something without goals?

Defining goals is no less important than planning your business. How come we do planning without goals? How come you do a sprint run competition when there’s no finish line?

So, define your goals and do planning! For instance, if you want to increase audience awareness, then you should create creative content on social media as an effort to introduce your product. If you want to improve your search engine brand, then all you need to do is hire an SEO specialist and do keyword research.

All is well when you’re on the right track!

3. Make an attractive content

Content creation is an effort to get potential customers to order to know the products you offer. However, content creation is not enough.

You are supposed to be creative and innovative in the content making because many of your brand competitors are doing the same thing as you. Interesting content surely increases audience awareness of the products you offer.

4. Build your own website

Digital marketing is not only about theory but also about practice. One of the strategic steps after knowing the basics of this marketing is building your own website.

In this case, you can create a blog and do keyword optimization, so that your blog may reach the top ranking in the search column. This is related to organic traffic, Search Engine Optimization (SEO). Through this case, it will be easier for potential customers to know further information related to your product.

5. Be an expert SEO and conduct keyword research

After practicing building your own website, the next step is about how to make your own website on the top ranking of search columns. This achievement is related to how effectively you do keyword research through your website content.

Keyword research is an important thing to optimize your website and SEO content. This research aims to make it easier for potential customers to reach information related to your brand.

Is this information convincing enough to you to do digital marketing? Would your traditional marketing reach potential customers as many as digital marketing does? Digital marketing may not answer your confusing mind, but with digital marketing, you can broaden your own brand effectively.

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