A number of people just getting into business might already know about branding but aren’t exactly sure where to start. One method is what’s known as ‘traffic’, which you work to bring to your company and brand. In the end, you’ll see there are more than 30 ways to do it.
How to drive traffic to your website with content
Driving traffic to your brand means getting people to come across, visit or engage with your company – usually to your website or a related website, which either way, belongs to your business. Hence, ‘traffic’.
One way to do so is through your online content. Once again, there are several ways to this method:
Have a business blog
What, arguably, all businesses have – a business blog. A blog is where you would regularly post relevant, useful, and long-form content.
The more potential value you offer through your blog, there’s even more chance people will visit it. Data and research have shown that:
- A business with a blog has 55% more website visitors
- A company with a blog is more likely to get 97% more links to its website
- Online sellers with a blog are with 13x higher chances of generating a positive return on investments (ROI)
Focus on evergreen topics
It’s not worth your time and energy attracting traffic to your website with trending topics. So make content that’s relevant and of interest for a long time, you know – evergreen posts. These types of posts collect the traffic you need over time.
Write irresistible headlines
Really attractive headlines can effectively drive traffic up to 500%. Compelling headlines can really help your content appear high and immediate on Google.
Writing these headlines get online users to choose your content when it appears on SERPs like Google. There are tips on how to get there which we will cover a bit later on.
Invite others to guest blog on your site
Getting guests like people outside of your immediate circle can really give diversity to your content topics and perspectives. Guests can also gain you some new readers for your website content, especially if they have brought with them their own clout.
Create awesome visuals
The internet is a place for the visual and the aesthetically pleasing. Graphic designing tools and sites like Canva and others can help you with designing such visuals. Illustrate concepts, visualize data and create charts to further expand your brand image.
Incorporate video
Videos are attractive and engaging. Embed videos into your blog posts or maybe even have your own YouTube account for your business.
Have a resource center
Educating your audience and building trust can go beyond words and videos. Infographics, downloadable guides, templates, webinars, and others are also an option. This way you become a resource page for others and as a library of multimedia content, you’re sure to attract visitors who will return to your site again and again.
How to increase traffic to your website with SEO
Now, the problem with the points above is that they won’t really work without proper SEO – search engine optimization. Your content won’t drive traffic to your site if no one can find them. SEOs can help with that.
A proper SEO strategy can get your content on the first page of Google. Doing so can capture around 71% of traffic clicks to your brand. SEO is the practice of optimizing a site for search engines (hence search engine optimization) so it can be more visible in search results for relevant queries.
Some tips on SEO basics:
Target keywords
‘Keywords’ are words or phrases that people would usually or expected to type into search engines. Target keywords are essential to research on SEOs.
Place your keywords strategically
To get the best out of SEOs, you optimize your content so that search engines can understand what it’s about and rank it in relevant searches. You can place your target keywords in these places:
- Title
- In the body
- Meta description
- The first 100 words
- H1 and H2 headings
- Alt text and image file names
Optimize your SERP appearance
Optimizing these important pieces of information can improve their appeal on the SERP and encourage more organic clicks, and thus traffic. Ways to do it:
- Meta description: between 155-165 characters while indicating the value your post gives to readers
- Meta title: 60 or fewer characters while also indicating some benefit
Internal links
Add at least 1-3 links to other content on your site to that content page. This:
- Drives traffic to those pages
- Keep visitors longer
- Getting them to read more
- Giving them more value out of you
All these improve your ranking and drive more traffic to your website.
Improve your page speed
Speed has always been a factor to online ranking, but even more so now. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure, and the functionality of third-party plugins. The faster your site loads, the better.
Make your site responsive
Which is followed by a more responsive website. You still need to ensure that it’s accessible and comfortable to view across multiple devices, including smaller smartphones since a good majority of people use this medium.
Regularly refresh your content
Content freshness is a ranking factor also – even if your post is still ranking on the first page of Google. Refreshing your content can still do a lot, and especially help surge traffic for your brand. Some tips on how to do so:
- Add new links
- Fix broken ones
- Add new keywords
- Update or add new info
- Tweak your meta title and descriptions
- Replace outdated graphics or make new ones
You could also keep your content and posts fresh with interaction posts. These can also encourage high traffic to your business.
How to increase traffic to your website using social media
The massive reach and user base of social media undoubtedly contribute immensely to getting traffic to your brand and business. Here are several ways you can use social media to your advantage:
Promote your content on social
Promote any content that you produce on social media, even more so the site-specific content like anything promotional on Facebook, Instagram, or Google Business. Hence, driving traffic to your social media profile then can lead to your official business website.
Add hashtags
Use hashtags. Use relevant ones to your content. And be sure to be specific with them.
Target amplifiers
Create content with amplifiers in mind alongside customers. Amplifiers are:
- External influence sources like journalists in mainstream media
- Industry publications like journals, news sites, influencers, and other major brand blogs
- Potential evangelists who are customers that either has wide networks or are well-read
- Customer evangelists are those with a significant following online who also use and recommend your brand
Post native LinkedIn articles
LinkedIn is typically a space for industry professionals and one of the largest professional social media sites in the world. Creating content can surely get you the attention you need to get more traffic and even increase your reputation while you’re at it.
Interview industry thought leaders
You don’t have to be a major brand to do interviews. Many people are willing to talk about their journey and share their professional insights. In addition, to name recognition for credibility and increased traffic, the interviewee will also most probably share the content too, further expanding your reach.
Add social share buttons
One of the easiest ways to gain traffic is to include share buttons in your content. Social share buttons allow readers to easily share your content on their social networks.
Research the competition
It’s also useful to take a look at your competition and see what they’re doing. There are many tools and features online that can help you with this. They provide you with info on the performance of specific sites and content topics that are resonating with online readers and that are trending on social media.
How to get traffic to your website with listings
Business directories are a promising source of website traffic. Optimize your listings so they can rank on their respective platforms and get seen by local searchers. Your Google Business Profile is an essential tool for this. Facebook is also important since it’s the second-largest directory.
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