The term copywriter has often appeared in this digital era. Even more, this term must be familiar to all of you who have an online business. Because in theory, copywriting is an effective digital marketing strategy to increase brand awareness.
However, there are many misunderstandings that copywriting is just a common job and the same term just like content writing, script writing, and so on. In fact, copywriting aims to attract the audience in writing and visually.
So, if you are being curious about what is a copywriter and exactly what they do, read this article below to find them out!
What is a copywriter and what do they do?
Copywriting is one of the writing fields related to marketing activity. They usually work to offer a product or service offered by the industry.
A copywriter usually writes some sentences that would attract customers to recognize certain products. For instance, write an interesting sentence on posters, or pamphlets or create jargon that describes the characteristics of the product.
For example, there’s Mcdonald’s which has the jargon “I’m Lovin’ It”. Also, the Nike brand has “Just Do It!” jargon,
In addition, copywriters sometimes create an attractive CTA (Call to Action) on a website. For example, “Click to find out more!”, “Click to reveal our secret!”, etc.
Why do we need a copywriter?
If you, an entrepreneur, wondering whether you need a copywriter or not, then we will give you a straight answer. YES, YOU REALLY NEED IT.
A copywriter is not someone who just writes sentences on posters, content, etc. More than these things, a copywriter is a job that requires good research to attract the market and be able to visualize their research to the creative writings. Not everyone is able to handle this position.
If you have a brand product and compete online, then a copywriter could be one of the keys to your success in increasing brand awareness. All industries, without exception, need a copywriter in this digital era.
How to become a copywriter?
Are you a beginner and wanna become a copywriter? Don’t be afraid, then! Yezza will summarize some tips for you to become a copywriter. Check out the following tips:
1. Learn the basics of copywriting
Being a beginner means that you have to start all over from the basics. When you want to become a copywriter, the first step you have to go through is to learn copywriting from the basics.
Then, how do learn copywriting from the basics?
You can read more books or articles related to copywriting, so that your knowledge of copywriting may grow gradually. And you can collect knowledge related to copywriting.
Here are some reference books related to copywriting that you can read:
- “Ogilvy on Advertising” by David Ogilvy
- “Great Leads” by Michael Masterson & John Forde
- Adweek Copywriting Handbook” by Joseph Sugarman
- “How to Write a good advertisement” by Victor Schwab.
2. Grow the right mindset
Believing in yourself is an asset. If you don’t, then you are planning to fail.
To start a career as a copywriter, you don’t just have to know the basics. But, more than that, you must have the mindset that you can and deserve to be a copywriter.
Trust is an asset to start the journey. Start believing in yourself!
3. Specify your copywriting
We know that one industry to another has different characteristics. This is because it concerns who their market is, whether they are young or old.
In other words, the market or audience influences how the industry introduces its products to the market. So, this also ultimately affects the copywriter’s style of writing and what copy is effective to convey to the audience.
Briefly, you can specify your copy based on:
- Market of your industry.
- Industry that you manage.
4. Get to know copywriter industry
After specifying your copy, the next step is to dig deeper into your industry. For example, if you work in the fashion industry, then you can learn anything related to that certain field. Come to fashion events, read books about fashion, and more.
So, hopefully, you can find out what industry wants to offer to the audience and what kind of expectations the audience wants from your industry. Then, you can adjust your copy based on those things.
5. Keep in touch with other copywriters
Maintaining good communication with fellow copywriters is one of the most effective ways to learn and deepen your copywriting skills. You can easily discuss things related to copywriters with them.
In fact, you can get advice and corrections directly from your copywriter colleagues and you can also do the same things for them. This method seems to be your shortcut to developing your copywriting skills.
6. Find your comfortable moment
Generally, every copywriter has their ideal time to write. For instance, there are those copywriters who are productive in writing in the morning, or there are even copywriters who choose to write at midnight because of its peaceful atmosphere.
Also, some copywriters prefer to write alone, but some can still write without worrying about the conditions around them. All of these situations depend on personal preference.
This is the importance of knowing yourself, so you can find your comfortable moments to write. This moment is very effective for you to be able to create an interesting and creative copy.
Copywriter formulas and examples
Nowadays, copywriting is becoming a knowledge that grows comprehensively. Besides, it takes time to do market research and requires creativity, copywriting has several writing formulas that can support the effectiveness of your copy. Check out the following formulas!
1. 4C (Clear, Concise, Compelling, Credible)
- Clear — Is your copy clearly legible and easy to understand?
- Concise — Keep your copy straight and to the point.
- Compelling — Take advantage of people’s interests and make them fully attractive.
- Credible — Explain why they should trust you.
Example: Get your 1000 orders every day by taking this marketing class. Find the secret here!
2. PAS (Problem, Agitate, Solution)
- Problem — Identify the problems that may be often faced by the audience.
- Agitate — Describe the negative impact of having that problem.
- Solution — Provide the solution.
Example: You don’t have much time and can’t build your own online store? Just build it in Yezza!
3. FAB (Feature, Advantage, Benefit)
- Features — What do you offer them?
- Advantage — How does your product benefit them?
- Benefit — What will they get from this?
Example: Optimize your store website with attractive and affordable prices. Check here!
4. BAB (Before, After, Bridge)
- Before — Describe the current situation or problem.
- After — Show them when the problem was resolved.
- Bridge — Tell them the resolvent.
Example: It took days to build an online store. Imagine you could build an online store in less than 10 minutes. Check this out!
5. “So what” Formulas
This is a fairly straightforward writing style. Imagine when you always use the word “so what?” This question is enough to force you to explain what benefits you have to show the audience.
For example, such as:
- So what?
- We are the best electronics dealer!
- We can provide you with more than 1000 kinds of electronic goods with a full 2-year warranty!
6. The Objective’s Formulas
Write a copy that describes the common situation or problem of your audience, then include the assertive solution you can offer with. For example, such as:
Don’t have money? We offer to finance.
Don’t have time? We built an online store within 10 minutes.
Is copywriting for me?
If you are someone who loves to learn, loves to write, is able to do market research, and is a creative person, a copywriter job might be suitable for you. It is undeniable that a copywriter is very crucial in every industry, especially in this digital era. Almost all modern industries employ copywriters to market the products they offer.
For advice, try to go deeper about copywriters’ stuff. Such as their daily activity, job culture, industry expectation towards them, and so on. If you are ready with all of those stuff, then decide to get some copywriting classes (whether offline or online) and make yourself knowledgeable to run in this field directly.
Hope this article helpful!